Halal Certification: Improving Business Quality with Superior Islamic Ethics

Authors

  • Rahayu Mardikaningsih Universitas Sunan Giri Surabaya
  • Uswatun Chasanah Universitas Sunan Giri Surabaya

Keywords:

halal products, halal certification, business ethics

Abstract

Providing halal label certification on food products has become an effective means for consumers to more easily choose food that complies with halal principles. This is a form of producer responsibility in running a business and as a protection for consumers. However, consumers have the right to obtain clear and detailed information about each composition or ingredient used in the manufacture of the products they buy. The reason behind this need is because products circulating in the community cannot always be considered safe, especially for Muslim consumers. Therefore, the purpose of this paper is for producers and consumers to have an awareness of the importance of including halal labels and halal certification on every product they market in the community. In writing this article, the author uses a qualitative method of literature study The results obtained from this writing show that the awareness of producers was initially minimal, and consumers initially did not really consider the importance of halal labels. However, along with the widespread lifestyle that prioritizes halal principles, they began to realize how crucial halal certification is for food products.

References

Borzooei, M. & M. Asgari. (2015). Country-of-Origin Effect on Consumer Purchase Intention of Halal Brands. American Journal of Marketing Research, 1(1), 1-10.

Bećirović, S., S. Plojović, E. Ujkanović, & H. Zogić. (2023). Of Halal Quality and Certification. Journal of Halal Qualıty and Certıfıcatıon, 1(1), 82-89.

Darmawan, D. (2016). Pengantar Ekonomi Mikro. Revka Prima Media, PT., Surabaya.

Darmawan, D. (2021). Perilaku Organisasi. Metromedia, Surabaya.

Darmawan, D., A. H. R. Fuady, R. Mardikaningsih, & E. Retnowati. (2022). Tiga Pilar Sukses: Perilaku Kewirausahaan, Etika Bisnis, dan Modal Sosial Untuk Meningkatkan Kinerja Bisnis. TIN: Terapan Informatika Nusantara, 3(5), 185-192.

Djazilan, M. S. & D. Darmawan. (2023). The Role of Halal Labelization, Price Perception, and Product Quality on the Purchase Decision of Instant Noodle from Korea. Journal of Marketing and Business Research, 3(1), 13-24.

Gunawan, A., Y. Yuliana, D. Darmawan, & S. Arum. (2012). Manajemen Terapan dan Bisnis. Spektrum Nusa Press, Jakarta.

Khasanah, H., S. Arum, & D. Darmawan. (2010). Pengantar Manajemen Bisnis. Spektrum Nusa Press, Jakarta.

Mardikaningsih, R. (2017). Perencanaan Bisnis. Metromedia, Surabaya.

Mardikaningsih, R. & Y. R. Al Hakim. (2017). Manajemen Bisnis Ritel. Metromedia, Surabaya.

Mardikaningsih, R. & D Darmawan. (2020). Sistem Pengendalian Mutu. Metromedia, Surabaya.

Othman, B., S. M. Shaarani, & A. Bahron. (2016). The Potential of ASEAN in Halal Certification Implementation: A Review. Pertanika Journal of Social Sciences and Humanities, 24(1), 1-24.

Rajagopal, S., S. Ramanan, R. Visvanathan, & S. Satapathy. (2011). Halal Certification: Implication for Marketers in UAE. Journal of Islamic Marketing, 2(2), 138-153.

Salindal, N. A. (2019). Halal Certification Compliance and its Effects on Companies’ Innovative and Market Performance. Journal of Islamic Marketing, 10(2), 589-605.

Tieman, M. (2020). Measuring Corporate Halal Reputation: A Corporate Halal Reputation Index and Research Propositions. Journal of Islamic marketing, 11(3), 591-601.

Wilkins, S., M. M. Butt, F. Shams, & A. Pérez. (2019). The Acceptance of Halal Food in Non-Muslim Countries: Effects of Religious Identity, National Identification, Consumer Ethnocentrism and Consumer Cosmopolitanism. Journal of Islamic Marketing, 10(4), 1308-1331.

Wilson, J. A. (2012). Charting the Rise of the Halal Market–Tales from the Field and Looking Forward. Journal of Islamic Marketing, 3(3), 241-252.

Wilson, J. A. & J. Liu. (2010). Shaping the Halal Into a Brand? Journal of Islamic Marketing, 1(2), 107-123

Downloads

Published

2024-02-01

How to Cite

Mardikaningsih, R., & Chasanah, U. (2024). Halal Certification: Improving Business Quality with Superior Islamic Ethics . Bulletin of Science, Technology and Society, 2(3), 7–14. Retrieved from https://inti.ejournalmeta.com/index.php/inti/article/view/30

Most read articles by the same author(s)

1 2 > >> 

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.